“I wasn't like other kids.”

Nineteen-year-old Noe Rueda (R) grew up on Chicago’s West Side. He is the oldest of four siblings raised by a single mom. As a boy, Noe watched his family struggle and decided to help.

Noe told Alex Fernandez (L), his high school economics teacher, about launching his first business venture — selling discarded cleaning products from a nearby factory.

Image of
Recorded in
Recorded in Madison, Wisconsin
Today, Noe Rueda studies marketing at Marian University in Wisconsin — with help from a scholarship he won through Alex Fernandez's class, sponsored by the Network for Teaching Entrepreneurship.
Produced by Michael Garofalo
Facilitated by Daniel Littlewood
Read the Transcript
Click here for the transcript.
In partnership with