“You’ve got to like what you do.”

dde000472_g2Having received the National Medal, the highest honor awarded by the Institute of Museum and Library Services (IMLS), Stark County District Library in Canton, OH, invited StoryCorps to record the stories of its patrons. During our visit, Sarah Elizabeth Studer interviewed her grandfather, Paul “Juni” Studer, about his life and some of the lessons he’s learned in the business of sign making.

Paul, called “Juni” by those who know him, began making signs while working in his father’s restaurant in Massillon, OH. While speaking to his granddaughter, Juni described the town’s local culture. “You have to like football. It’s the thing that makes the whole place go.” While working for his father, Juni made signs that listed each local Friday night football game, along with the rival team. His work became known throughout the community, and soon, Juni landed a job at Adam’s Sign Company.

In the beginning, Juni loved his work at the company, but as his job changed, so did his love for his work. After a misunderstanding with an important sign order, Juni and his wife, Dolores, decided to go into business for themselves and opened Studer Sign Shop in the garage of their small home in 1962.

After almost forty years in business for himself, Juni has learned one thing. “You’ve got to like what you do,” he told his granddaughter. “Your future depends on your attitude on Sunday evening. You probably had a party on Friday, went to the movies on Saturday, and now it’s Sunday evening. Are you gonna say ‘Oh no! Another week’ or are you gonna say ‘Wow! Tomorrow is Monday and I’m gonna accomplish this. If you can end up doing something you like, then you’ll be a success.”



2 Responses to ““You’ve got to like what you do.””

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  • “You have got to like what you do” teaches the readers a very valuable lesson. A job and a career is significantly different. A job is what one does to feed, clothe, and put a roof over their heads. A career is the same thing EXCEPT you enjoy doing it and look forward to it each and everyday especially every Sunday evenings. A lot of people do not know that they don’t like what they do for a living and realize it later on in life. By that time they already wasted a good part of their life doing something they don’t like. Life is too short to let go to waste.

    Comment from Van k Vo on December 14, 2010 at 9:51 pm - Reply to this Comment
  • The story called “You have got to like what you do” influences the reader in a good way. There might be people like me that have thought about this once in their lives. There are people that might think that they like things by just looking at another person being successful with it but when they accomplish that supposed “dream” to be as happy as the other person is everything turns backwards. That happens because everyone has a gift and that gift is inside every single one of us and we don’t have to be followers but leaders of our own dreams. Liking what we do in our daily basis is what will charge us up to keep on moving forward full of success and beautiful experiences. I think that trust in ourselves is what we all need or have to have in order to be leaders of our destiny.

    Comment from Yussine Ramos Pinto on October 11, 2010 at 1:58 pm - Reply to this Comment

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